Lexus for different consumer – the era of cheap car not only hit Philippines, but also the global automotive market. German luxury car manufacturer, Mercedes-Benz offers entry-level product for less than $ 30 thousand.
Mercedes-Benz CLA is a newly pounding the Germans with a price range of $ 29 thousand. This automotive company offers cheap car in the style of Mercy, which is intended for young consumers.
With a price of only $ 29 thousand, Mercy CLA has a much more affordable price tag. Mercedes-Benz took this policy to be fighting to win sales when competing with other luxury brands.
Responding to this fact, Toyota’s luxury brand, Lexus, is reluctant to follow the same flow. Leaders Lexus, Jeff Bracken confirmed, it will not come into play such as Mercedes-Benz.
“Why we do not want to be like Mercy? We have Toyota and Scion are playing at prices below the level Lexus. The cheapest version is in the price of the Lexus CT 200h Hybridie USD32.960. It is for the different consumer, not the lower middle,” said Jeff as reported carbuzz.
This policy is quite clear. Lexus certainly do not want it even compete with fellow cars product, Toyota and Scion.